A Sampling Of Our Proprietary Research Strategies
Psychology. Linguistics. Sociology. Demographics. It’s all part of the process. Which is why our experts are versed in a multitude of disciplines, researching and navigating the global market to create distinctive, secure, sustainable names. Here is a brief rundown of our proprietary research strategies and techniques.
4Sight™ provides our clients with rapid market indicators of the viability of their brand names. Understanding imagery and associations elicited by the names, helps clients step inside the minds of their target markets to assist in selecting the ideal name.
EquiTest™ measures the brand equity of existing names, specifically by exploring imagery and associations along with strengths and weaknesses. EquiTest™ helps clients understand the potential extendibility of the names into new markets and uses.
VeriTest™ is a global market research tool designed to assist clients with name assessment and viability on a country by country, global, or regional basis.
WorldTest™ serves as an international brand inference testing tool that delivers global linguistic analysis of names, negative meanings, and imagery under consideration in key languages.